![]() Group A had positive results from subliminal priming. But associating with professors made them feel smarter, even if they didn’t realize it was happening. ![]() The students in Group A weren’t smarter than those in Group B, and they didn’t know more. These percentages can mean the difference between passing and failing a test. Group B answered 42.6% of the questions correctly.Group A answered 55.6% of the questions correctly.They instructed Group B to think and write about what it would mean to be a soccer hooligan for 5 minutes, before answering the questions.They instructed Group A to think and write about what it would mean to be a professor for 5 minutes, before answering the questions.They divided the students into two groups: In another subliminal priming experiment, Dutch researchers asked students to answer 42 demanding Trivial Pursuit questions. This experiment implies that subtle environmental cues can make us ruder or more polite in certain situations. (The committee that approved the experiment stipulated, presumably for ethical reasons, that the researchers couldn’t keep the students waiting for longer than 10 minutes.) 82% of students in Group B, primed with “polite” words, never interrupted at all.Group A, primed with “rude” words, interrupted after an average of 5 minutes.The experimenters wanted to know how long the students would wait before interrupting the conversation. But when the student got there, a confederate was blocking the doorway to the researcher’s office and was deep in conversation with the researcher. When they were finished unscrambling the sentences, the students were instructed to walk down the hall and talk to the researcher in charge of the experiment. The students didn’t consciously pick up on the pattern. There were only enough of these themed words to trigger the unconscious mind. ![]()
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